Meet The Team

Cake International is the world's leading sugar art and cake decorating event,. Having started back in 1994, and now in its 30th year, Cake International shows no sign of slowing down or reining in its unstoppable enthusiasm for all things cake decorating and sugarcraft!

 

The event is run by ICHF Events and is part competition display, part exhibition and part world’s largest cake shop. It is now the largest event of its kind in the world. Known as the place to be for the most exciting cake decorating trends and the coolest, most ground-breaking new artists,

 

CI has everything you need whether your interest lies in the world of cake, sugar, chocolate or even (thanks to their new addition Bake International) baking!

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Cake International will be sponsoring our Sugar Personality of the Year award.

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Website: www.cakeinternational.co.uk

Facebook: www.facebook.com/thecakeshows

Instagram: www.instagram.com/thecakeshows

Olbaa is run by husband and wife team Haf and Rachel. Obsessed with the customer experience and developing products that are beautiful and functional, this dynamic duo couldn’t see the point of a high value cake only to be put in a flimsy box with no windows and that is when Olbaa was born.

 

Now a fully registered trademark in the United Kingdom, their study, tall and beautiful boxes are registered in over 30 countries. Their mission is simple - to supply avid cake bakers and professional cake designers with a line of high quality boxes at an affordable price that truly shows off their creations.

 

The brand now caters for all sorts of new trends in cakes (drip cakes, taller and narrower cakes, toppers like shards of chocolate or isomalt) meaning their cake boxes can accommodate larger cakes but still be supportive and easy to assemble. They have also expanded to create boxes for cupcakes, macarons and more.

 

More recently the couple have launched their first podcast ‘My Baking Journey’ which speaks to people in the industry about how they started and their journey to where they are now. The podcast shares secrets and tips and shows that the road to success is not always smooth. It’s definitely a motivating and inspirational listen!

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Olbaa will be sponsoring our Innovator/Modern Artist award and our One to Watch award.

 

Website: www.olbaa.uk

Facebook: @olbaacakebox

Instagram: @olbaa_cake_box

TikTok: @olbaa_cake_box

YouTube: @Olbaa

Pinterest: @olbaacakebox

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Fractal Colors have been making amazing products since 2011. The high quality and especially wide range have gained them fame and their brand has become well known across the globe.

 

Besides color dusts and gels, Fractal offer a great assortment of coloring products in many colors and forms, which turn any dessert into something special, adjusted to the given characteristics of the field of use (e.g. airbrush system, royal icing, food coloring pen, etc.).

 

Following the international trends, Fractal are constantly developing their range. Their production line is very flexible and welcomes challenges.

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Fractal will be sponsoring our Edible Painter of the Year award.

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Website: www.fractalcolors.com

Facebook: @fractalcolors

Instagram: @fractalcolors

Twitter: @FractalFoods

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Saracino are known world-wide for their amazing products. Made in Italy, but adored by cake artists across the globe, the company is best known for it's premium pastes that are malleable yet firm.

Their range of products includes pastes, colours, dusts, chocolate wafer paper, food flavourings and more and they are also the brand behind the We Love Pastry monthly digital magazine.

 

Saracino will be sponsoring our Modelling Artist of the Year award.

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Website: www.saracinodolci.co.uk

Facebook: @SaracinoUK

Instagram: @saracinodolci

YouTube: @SARACINOSRL

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Yeners Pastillage is owned by Chef Serdar Yener. With over 40 years of experience in cake decorating and having worked in many 5 star hotel chains around the world, Chef Yener is an award winning sugar artist hose works are displayed in museums around the globe.

 

The face behind Yeners Way, Chef Yener shares his expertise and skills with students all over the world and in 2019, Chef Yener expanded to also develop Yeners Pastillage.

 

Pastillage has existed since the 17th century, way before any other commercial sugarpastes were known. It is a pliable sugarpaste similar to gumpaste that can be moulded into different shapes and forms. When dried, it is hard and brittle. Unlike gumpaste, pastillage dries much quicker and stronger. It can be rolled into a variety of thicknesses and cut into shapes to dry and join later. From all the different types of sugarpastes, pastillage has the most reliable structural strength to achieve extremely high edible toppers and centrepieces.

 

After extensive research and taking into account artists' expectations, Chef Yener's special recipe promises to overcome the difficulties of common pastillage. Yeners pastillage is a hassle-free and user-friendly version, which allows cake artists to elevate their artistry to the next level.

 

Yeners Pastillage will be sponsoring the Pastillage Artist of the Year award.

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Website: www.yenerspastillage.com

Facebook: @yenersway

Instagram: @yenersway

Twitter: :yenersway

YouTube: @yenersway

Pinterest: @yenersway

Known for their incredible range of premium cake stands, accessories and event props, Prop Options brings a touch of creativity to any occasion. Established and managed by Brad and Emily, Prop Options is a UK brand which design and manufacture leading, luxury cakes stands, serving boards, cake separators and event props - the options really are endless! 

A family business that relies on perfection, quality materials and customer satisfaction, their bespoke designs are brought to life at their workshop on the south coast of England. Working hard to provide unique stands to aid the latest cake trends, Prop Options takes pride in using industry approved materials while delivering an experience that centres around providing outstanding customer service and a unique range of premium products.

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Prop Options will be sponsoring our Cake Artist of the Year award.

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Website: www.propoptions.co.uk

Facebook: @propoptions.cakestands

Instagram: @prop.options

YouTube: @prop.options

Pinterest: @propoptionscakestand

International Salon Culinaire has been taking place for over 120 years with the first show in 1902 at the Royal Horticultural Halls. It became part of the HRC Show in 1935 (when the show was known as the Hotel and Catering Exhibition at Olympia and has continued to evolve over the years.

 

The HRC show itself is for anyone involved in the catering and hospitality sector, whether that be Hotels, Restaurants, Caterers, Cafes, Pubs, professional bakers, cake decorators and more. Although Chefs are a core part of the audience that visits the show, cake decorators and sugarcrafters are growing increasingly interested in this amazing trade event. The Sugarcraft display and competition has been a part of Salon since the beginning and continues to grow each year..

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The competitions are open to anyone with a keen interest in cake decorating - both professional and aspiring; and there are dedicated competitions targeting juniors and students. The schedule consists of a wide variety of classes including, but not limited to, wedding cakes, table centre-piece, sugarcraft showpiece, small decorative exhibit, miniature exhibit, decorated celebration cake, novelty cake, sculpted cake, cupcakes, floral arrangement floral bouquet and floral sugarcraft on a hat.

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International Salon Culinaire will be sponsoring our Teacher / Mentor of the Year award.

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Website: www.internationalsalonculinaire.co.uk

Facebook: @SalonCulinaireUK

Instagram: @salonculinaire

LinkedIn: @salon-culinaire

Twitter: @SalonCulinaire

Chef Serdar Yener has over 50 years of experience in cake decorating. His vast international experience and artistic talent has been acknowledged by his peers both in Australia and abroad. He has competed in international competitions and been awarded "Best Pastry Artist" in Igeho, Switzerland 1987 and “Best Pastry Chef” in Singapore, Food Asia 1990. His Sugar centrepieces are displayed in museums at Champagne in France, Culinary Art Museum in Switzerland and The National Museum in Singapore. Serdar has also judged at major culinary competitions in Malaysia, Singapore, Australia and USA World Pastry Championships.

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After years of leading pastry operations in many international 5 star hotels in Europe and Asia, he moved to Gold Coast, Australia in 1992, opened his family business and produced thousands of wedding and novelty cakes. In April 2014, together with his son Serkan, he founded Yeners Way Online Cake Art Tutorials. where he publishes detailed videos of cake decorating tutorials that make it possible for almost anyone to replicate his amazing creations.

 

Since then he has connected with thousands of subscribers worldwide and is delighted to impart his knowledge of accumulated tips and tricks with the next generations of cake decorators. He also publishes regular tutorials on his YouTube channel, Yeners Cake Tips, to his 350,000 subscribers and occasionally conducts workshops and demonstrations internationally.

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Yeners Way is sponsoring our Beginner Sugar Art of the Year award which is a competition that will run just after the main awards.

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Yeners Way: https://www.yenersway.com/

Serdar’s autobiography: https://www.yenersway.com/serdar-yeners-autobiography/

Email: serdar@yenersway.com

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Other LInks:

https://www.youtube.com/yenersway

https://www.facebook.com/yenersway

https://twitter.com/yenersway

https://www.pinterest.com/yenersway/

https://instagram.com/yenersway

https://cakesdecor.com/yenersway

Avalon Cakes is run by the uber talented Avalon Yarnes - a real cheerleader for cake decorators out there, with a desire to help all artists succeed and flourish.

 

Having been awarded Best Novelty Cakes Artist and one of the Top 10 Cake Artists of North America, this self-taught and uber talented lady now runs Avalon Cakes - an online school for cake and sugar art. Avalon's aim is to help artists build the bridge between feeling stuck or unqualified to feeling empowered and confident. Her school is a community of like-minded artists with a passion for their craft. A place for everyone to tap into their inner artists, build their skills and flourish their careers.

 

With a passion in presenting cake in a form formerly reserved for traditional sculpture, brush, and paper, Avalon shares all these skills within her school's tutorials. As well as hosting guest tutors, Avalon Cakes is the place to go to learn numerous skills whether that is realistic busts, defying gravity, delicate flowers, or making colorful watercolor paintings. Avalon believes cake is art and as such her goal is to provide new and fresh designs, techniques and information to bring your cake experience to the next level, no matter what your ability.

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Avalon Cakes will be sponsoring our Sugar Art of the Year award.

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Website: www.avaloncakesschool.com

Facebook: @avaloncakes

Instagram: @avaloncakes

TikTok: @avaloncakes

YouTube: @avaloncakes

Cakenote is a cake business management web application platform. At it’s core, it’s a tool you can use to visually design and price cakes. Built on the idea of itemisation, every aspect of your cake design comes with specific costing and pricing settings so you can focus on designing your cakes and let Cakenote calculate costing and selling price automatically as you add elements.

 

With this amazing tool you can design cakes by combining individual elements on a canvas; choose from a growing library of assets that will include a wide range of boards, cake sizes, decorations, construction elements as well as textiles and patterns; automatically price your cake as you design it; add your very own elements to be used for cake designs; automatically calculate the number of servings of your design based on predefined portion sizes; save designs as templates to be used on other designs; automatically calculate flavour and coating pricing based on cake volume; create orders with printable tags for easy kitchen operation, manage ingredients and recipes, visually create your own cakes and much more…

 

Created by Serdar Yener & Serkan Yener, the same father and son team that created Yeners Way Cake Art Tutorials you know that you are in good hands with Cakenote.

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Cakenote will be sponsoring our Tutorial of the Year award.

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Website: www.cakenote.com

Facebook: @cakenoteapp

Instagram: @cakenoteapp

YouTube: @cakenote-cakedesigningandp9525

In the last few years Britain’s love of home baking has soared, thanks to celebrity chefs, bestselling recipe books... not to mention a certain BBC baking series.

 

At this jam-packed event, you can watch live demonstrations from the country’s culinary experts and meet your favourite celebrity bakers. Test out your skills at sugarcraft (steady hands, now!) and stock up your shelves with the latest in contemporary cookware. Be wowed by magnificent cake displays – and, of course, sample a huge array of baked treats, from artisanal breads to exquisite pâtisserie.

 

Whether you’re a baker extraordinaire or simply a lover of extraordinary bakes, there’s something for everyone at The Cake & Bake Show. Brimming with all things baking, cake decorating and sugarcraft - there are book signings, live demonstrations, celebrity appearances and the ever-popular Cake Competition. Visitors flock to the event to pick up top tips from star bakers like Candice Brown, Nadiya Hussain; renowned pastry chefs like Master Pâtissier Eric Lanlard; and food writers like John Whaite.

 

Plus offering access to a targeted audience of professionals, home bakers and cake decorators, foodies and families, businesses and trades can reach a captive audience of over 15,000 keen consumers and passionate professionals.

 

Make sure you put this year’s Cake & Bake Show dates in your diary - 22nd - 26th November 2023 at Olympia, London.

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The Cake & Bake Show will be sponsoring our Best Product award

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Website: www.thecakeandbakeshow.co.uk

Facebook: @cakeandbakeshow

Instagram: @cakeandbakeshow

YouTube: @cakeandbakeshow

As specialist pastry chefs, Christine & Phil have been featured on BBC1, Food Network, Netflix, Ch5, on radio and in print. They have established an enviable reputation for their commitment to great flavour and creative design... sprinkled with lashings of joy!  

 

Having run an internationally regarded cake design studio in Cornwall for the last decade and happiest when seeing cake makers truly flourish, the couple from Channel 4’s Extreme Cake Makers have expanded their impact with seriously good online streamable masterclasses. BLACK BOX CAKE is where the pair share all of their knowledge and expertise and share with amateurs and pro-cakers every tiny detail they have learned along the way during their amazing career so far.

 

With over 20,000 hours of cake-craft and training behind them, BLACK BOX CAKE are helping cakers across the globe transform their cake game and with a passion for teaching and helping others, Christine and Phil work closely with their students to walk them through every stage along the way.

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BLACK BOX CAKE will be sponsoring our Cake Designer of the Year award.

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Website: www.blackboxcake.com

Facebook: @BlackBoxCakeUK

Instagram: @BlackBoxCake

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Liz Ungless has been playing with sugar for over 40 years and it is about as opposite as you could get from her old day job as a computer programmer. Liz has been teaching and demonstrating for over 30 years and travels regularly throughout the UK and overseas to share her knowledge.  

 

Born in Scotland, Liz lived in Africa for 26 years and this is where she discovered the world of sugarcraft. Having been taught by some of South Africa’s best teachers, she began with royal icing and progressed to the wonderful art of sugar flowers. After returning to the UK in 1992, Liz immediately began demonstrating flowers to the various sugarcraft clubs in East Anglia and has been visiting some of them on a yearly basis for over 20 years.

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Since semi-retiring from full time work some 17 years ago, Liz has been running Sugar Design and is a multiple gold flower award winner with a number of best in Class awards.

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Due to the difficulty of obtaining local sensibly priced flower and leaf veiners, she has created her own range of food grade, botanically correct, silicone veiners and matching cutters. The range began, in her husband’s words, as a few little veiners for an online course…. and now features veiners and cutters for over 75 different plants. 

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Sugar Design will be sponsoring our Sugar Floral Artist of the Year award.

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Website: www.sugardesign.co.uk

Facebook: @SugarDesign

Mariya's Cakes & Art (MCA) is a passionate community of cake artists and creative minds dedicated to transforming ordinary cakes into extraordinary works of edible art.

 

Established by Mariya Ozturk, MCA has become a trusted name in the world of cake decoration, culinary arts, and sugar art exhibitions.

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MCA’s journey in the world of cake decoration, culinary arts, and competitions has been nothing short of extraordinary. With a fervent passion for the art of cake decorating, Mariya had the privilege of teaching cake decoration classes in various countries, bringing the joy of creating edible art to enthusiasts worldwide.

 

MCA has also been a trusted source for high-quality cake decorating materials, ensuring that aspiring and professional cake artists have the tools they need to bring their confectionery visions to life.

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One of the highlights of MCA’s annual calendar is the prestigious Cake Art Bulgaria Competition. This event, which has gained national recognition in Bulgaria, brings together talented Bulgarian cake decorators from all corners of the globe to showcase their creativity and skills. Year after year, we witness breathtaking edible masterpieces that inspire and awe both participants and spectators alike. It's a celebration of artistry, innovation, and the shared love for cake decoration.

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Beyond cakes, MCA specializes in the creation of captivating sugar art installations and exhibitions. MCA’s skilled team collaborates with artists, event organizers, and institutions to craft visually stunning, edible installations that leave a lasting impression.

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As a member of the Turkish National Culinary Team and a World Association of Chefs’ Societies (WACS) approved Judge, Mariya is deeply committed to fostering excellence in culinary arts and promoting the talents of cake decorators worldwide.

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MCA will be sponsoring our Sugar Auteur award.

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Website: https://mariyaozturk.com/

Facebook: @mariya.v.ozturk

Instagram: @mariyas_cakes_and_art

YouTube: @Заедно с Мария