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The DMAs

Awards categories

Meet The Team

The D'licious Magazine Awards (DMAs) are all about celebrating every corner of the cake and sugar art world - from jaw-dropping modern creations to playful novelty cakes, delicate sugar flowers to dazzling showpieces, this year's categories have been designed to shine a light on the incredible range of skills, styles, and passions that make our community so vibrant.

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Whether you're a seasoned professional, an emerging talent, or someone who simply loves to push creative boundaries, there's a category for you. Each one gives you the chance to showcase your artistry, your imagination, and your unique voice within the industry.

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From classic to contemporary, big builds to small but mighty details - these categories make sure every type of sugar artist has their moment to sparkle.

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Here's our categories for this year.

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CAKE ARTIST OF THE YEAR

This award is for a cake or sugar artist who has blown you away this year with their creativity and awe-inspiring pieces. Who has an eye for design? Who creates the most spectacular cakes in the idustry? 

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Only work produced over the last 12 months will be considered. This category will be judged on the following: 

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* Innovation, creativity and originality

* Skill (including difficulty, range, ability and precision)

* Range, amount and quality of work produced

* Stand out appeal / WOW factor / impact

* Ability to create new and exciting designs

* The number of nominations/votes received will also be taken into account.

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Public vote 20%

Judges vote 80%

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COOKIE ARTIST OF THE YEAR - SPONSORED BY JULIA M. USHER, LLC

This award is for a cookie artist whose skill and precision is truly excellent. Which artist's work makes you think "that can't be a cookie!?"

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Only work produced over the last 12 months will be considered. This category will be judged on the following: 

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* Innovation, creativity and originality

* Skill (including difficulty, range, ability and precision)

* Range, amount and quality of work produced

* Stand out appeal / WOW factor / impact

* Ability to create new and exciting designs

* The number of nominations/votes received will also be taken into account.

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Public vote 20%

Judges vote 80%

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SUGAR FLORAL ARTIST - SPONSORED BY SUGAR DESIGN

This award is for the artist who can create amazing and beautiful floral and fauna out of sugar. Whether fantasy flowers or botanically correct, which floral expert produces the most amazing flowers in your opinion?

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Only work produced over the last 12 months will be considered. This category will be judged on the following: 

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* Innovation, creativity and originality

* Skill (including difficulty, range, ability and precision)

* Range, amount and quality of work produced

* Stand out appeal / WOW factor / impact

* Ability to create new and exciting designs

* The number of nominations/votes received will also be taken into account.

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Public vote 20%

Judges vote 80%

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CUPCAKE ARTIST OF THE YEAR

This award is for the artist who can create amazing creations out of cupcakes. Whether they are fabulous with cupcake florals or magnificent at modelling cupcake toppers - we want to know about them.

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Only work produced over the last 12 months will be considered. This category will be judged on the following: 

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* Innovation, creativity and originality

* Skill (including difficulty, range, ability and precision)

* Range, amount and quality of work produced

* Stand out appeal / WOW factor / impact

* Ability to create new and exciting designs

* The number of nominations/votes received will also be taken into account.

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Public vote 20%

Judges vote 80%

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SUGAR MODELLING

This award will go to the artist who dazzles us with their modelling skills and expertise.

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Only work produced over the last 12 months will be considered. This category will be judged on the following: 

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* Innovation, creativity and originality

* Skill (including difficulty, range, ability and precision)

* Range, amount and quality of work produced

* Stand out appeal / WOW factor / impact

* Ability to create new and exciting designs

* The number of nominations/votes received will also be taken into account.

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Public vote 20%

Judges vote 80%

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EDIBLE SCULPTOR

Think carved and sculpted cakes, busts and realistic modelling for this award. Is there an artist who can transform sponge into amazing sculptures and works of art?

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Only work produced over the last 12 months will be considered. This category will be judged on the following: 

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* Innovation, creativity and originality

* Skill (including difficulty, range, ability and precision)

* Range, amount and quality of work produced

* Stand out appeal / WOW factor / impact

* Ability to create new and exciting designs

* The number of nominations/votes received will also be taken into account.

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Public vote 20%

Judges vote 80%

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EDIBLE PAINTER

This award is for the artist who uses their cake, cookie, edible plaque etc as their canvas. Painting with any edible medium is allowed. Who is your Picasso or Van Gogh of the sugar world?

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Only work produced over the last 12 months will be considered. This category will be judged on the following: 

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* Innovation, creativity and originality

* Skill (including difficulty, range, ability and precision)

* Range, amount and quality of work produced

* Stand out appeal / WOW factor / impact

* Ability to create new and exciting designs

* The number of nominations/votes received will also be taken into account.

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Public vote 20%

Judges vote 80%

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SHINE A LIGHT AWARD - SPONSORED BY THE CAKE DECORATING COMPANY

This new award aims to shine a light on an artist within the industry who is yet to be recognised with an award, but who definitely deserves to be.

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Only artists who have not won an award to date are eligible for this category.

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This category will be judged on:

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* Innovation, creativity and originality

* Skill (including difficulty, range, ability and precision)

* Range, amount and quality of work produced

* Stand out appeal / WOW factor / impact

* Ability to create new and exciting designs

* The number of nominations/votes received will also be taken into account.

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Public vote 20%

Judges vote 80%

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ONE TO WATCH

This award will recognise the talents of an up and coming star in the industry; someone we are sure will go on to great things. Or an existing established artist who has really come to the forefront over the last year. Do you have someone in mind?  

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Only work produced over the last 12 months will be considered. This category will be judged on the following: 

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* Innovation, creativity and originality

* Skill (including difficulty, range, ability and precision)

* Range, amount and quality of work produced

* Stand out appeal / WOW factor / impact

* Ability to create new and exciting designs

* The number of nominations/votes received will also be taken into account.

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Public vote 20%

Judges vote 80%

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BEST TEACHER / MENTOR

Is there an artist or a company that have taught you all you know? Who is the best teacher in the biz? Who has a teaching style to rival all others? Who has helped shaped you into the sugar artist you are today?

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Only teaching in last 12 months will be considered. This category will be judged on the following: 

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* The range of classes / tutorials / mentorship offered

* Reviews and feedback from customers

* Innovative / creative ideas

* Originality of classes

* The number of nominations/votes received will also be taken into account.

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Public vote 20%

Judges vote 80%

 

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FINISHING TOUCHES SUPPLIER

We spend hours creating masterpieces for our customers but it's the finishing touches that can sometimes just finish them perfectly and set us apart in the industry. From beautiful boxes to elegant stands, acrylic or glitter card toppers, balloon arches or dried flowers - what finishing touches make your work stand out from the crowd.   

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This category will be judged on the following:

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* The range of products offered

* Reviews and feedback from customers

* Affordability and ease of website

* This category will be judged solely on public vote.

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BEST ONLINE COMMUNITY - SPONSORED BY THE VANILLA VALLEY

We want to reward the people behind the online communities who help you the most. Which online group or community helps guide and advise you. Please note: the group / community must be ONLINE and must be FREE to join.

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This category will be judged on the following:

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* The support offered within the group

* Reviews and feedback from customers

* Interactivity on the group

* The number of nominations/votes received will also be taken into account.

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Public vote 20%

Judges vote 80%

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MODERN ARTIST / INNOVATOR

Do you know a sugar artist who is always one step ahead of the game? Maybe they are a real trend setter in the industry? Perhaps they work with different materials and mediums in new and exciting ways? Maybe their designs are always super fresh and modern? We want to know all about them and reward them for their bravery in tackling designs and challenges. We want to shine a spotlight on those who really stand out from the crowd.

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Only work produced over the last 12 months will be considered. This category will be judged on the following: 

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* Innovation, creativity and originality

* Skill (including difficulty, range, ability and precision)

* Range, amount and quality of work produced

* Stand out appeal / WOW factor / impact

* Ability to create new and exciting designs

* The number of nominations/votes received will also be taken into account.

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Public vote 20%

Judges vote 80%

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SUGAR AUTEUR - SPONSORED BY SOPHIA FOX CAKE ART

Taken from film theory, the term auteur refers to an artist (usually a director) whose individual style and control over all elements of a film give it a distinct and recognisable look. So adopting this idea, the Sugar Auteur of the year will be the sugar artist who has such a distinct and personal style and has honed their skills so well, that their work is instantly recognisable as theirs without us even being told!

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This category will be judged on the following: 

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* Recognisable style and look across the work

* Innovation, creativity and originality

* Skill (including difficulty, range, ability and precision)

* Range, amount and quality of work produced

* Stand out appeal / WOW factor / impact

* Ability to create new and exciting designs

* The number of nominations/votes received will also be taken into account.

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Public vote 20%

Judges vote 80%

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SUGAR PERSONALITY OF THE YEAR - SPONSORED BY CAKENOTE

Who is your favourite sugar star? Who do you love seeing online or at cake shows? Who do you follow on social media? Let them know who you think is best!

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The winner of this category will be based solely on the number of public votes.

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BEST BUSINESS COACH - SPONSORED BY ORIDA

Who has helped you in your business? Who has taught you how to upscale, increase sales, work your social media etc? Who has given you the confidence or knowledge you needed to progress? We want to hear who has helped you the most in either a free or paid capacity.

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This category will be judged on the following:

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* The support offered

* Reviews and feedback from customers

* Affordability

* The number of nominations/votes received will also be taken into account.

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Public vote 20%

Judges vote 80%

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ROYAL ICING ARTIST - SPONSORED BY ONA.RINA ICING

Who can work with royal icing in a way that no one else can? Who amazes you with their skills with this medium?

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Only work produced over the last 12 months will be considered. This category will be judged on the following: 

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* Innovation, creativity and originality

* Skill (including difficulty, range, ability and precision)

* Range, amount and quality of work produced

* Stand out appeal / WOW factor / impact

* Ability to create new and exciting designs

* The number of nominations/votes received will also be taken into account.

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Public vote 20%

Judges vote 80%

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BEST COLLABORATION

Which international sugar art collaboration has wowed you the most in the last 12 months? Online and live collaborations are eligible.

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Only collaborations released over the last 12 months will be considered. This category will be judged on the following: 

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* Innovation, creativity and originality

* Skill (including difficulty, range, ability and precision)

* Range, amount and quality of work produced

* Stand out appeal / WOW factor / impact

* Ability to create new and exciting designs

* The number of nominations/votes received will also be taken into account.

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Public vote 20%

Judges vote 80%

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TUTORIAL OF THE YEAR - SPONSORED BY D'LICIOUS MAGAZINE

Which D'licious Magazine tutorial did you love the most from the past 12 months? Which was the most in-depth, most helpful? Which did you enjoy reading?

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This category will be judged on: 

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* Innovation, creativity and originality of the tutorial

* The usefulness / helpfulness of the tutorial

* The quality of the photographs

* How easy it is to follow

* The range of skills taught

* The number of nominations/votes received will also be taken into account.

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Public vote 20%

Judges vote 80%

 

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SUGAR ARTIST OF THE YEAR

What an incredible year you've had!

 

This award celebrates the sugar artists who have truly shone over the past 12 months, achieving extraordinary success and making their mark on the sugar art world.

 

From prestigious awards and exciting collaborations to incredible career milestones, international recognition and achievements that deserve to be shouted from the rooftops, we want to celebrate the artists who have had a year to remember!

 

Who has gone from strength to strength? Who has achieved something truly remarkable? Who has had the kind of year that makes you say WOW?

 

This category will recognise achievements over the last 12 months and will be judged on the following:

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  • Outstanding achievements and career milestones

  • Awards, accolades and industry recognition

  • Professional growth and success

  • Impact and contribution to the sugar art industry

  • Exceptional opportunities, collaborations and accomplishments

  • Overall success and achievements throughout the year

  • This award will be decided solely by the judges..

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PRODUCT OF THE YEAR

What’s the one product you simply couldn’t live without? The one that makes your life easier, takes your creations to the next level or has completely changed the way you work?

 

From innovative new products to tried-and-tested favourites, this award celebrates the products that sugar artists absolutely LOVE! Whether it’s an incredible tool, a game-changing ingredient or a product you find yourself reaching for time and time again, we want to know which products deserve to be crowned the very best!

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This award is decided entirely by public vote! No judges, no judging criteria – just the sugar art community choosing the products they love the most.

 

The product with the highest number of public votes will be crowned Product of the Year!

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CREATIVE DISTINCTION AWARD

Some artists create work that is simply unlike anything else out there! This award celebrates those who dare to be different, whose imagination takes them in unexpected directions and whose creations make us stop and look twice. Whether it's an unusual concept, an extraordinary interpretation or a completely different approach to sugar art, we want to recognise the artists who aren't afraid to follow their own creative path.

 

Who creates work that surprises you? Who brings something truly different to the industry? Whose imagination deserves to be celebrated?

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Only work produced over the last 12 months will be considered.

 

This category will be judged on the following:

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  • Originality and individuality of creative concepts

  • Imagination and artistic interpretation

  • Skill in bringing unusual or distinctive ideas to life

  • Stand out appeal / WOW factor / impact

  • Ability to create work that offers something different within the industry

  • The number of nominations/votes received will also be taken into account.

 

Public 20%

Judges 80%

 

Please note: Creative Distinction is about what makes an artist's work different, rather than whether their work is instantly recognisable as theirs (Sugar Auteur) or whether they're pioneering new techniques and trends (Modern Artist / Innovator).

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BEGINNER SUGAR ART OF THE YEAR - SPONSORED BY YENERS WAY

One of our two competition categories, the Beginner Sugar Art of the year will look at which piece of sugar art by a beginner has wowed us the most in the past 12 months.

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The judging panel will decide the finalists and then the panel and the public will vote for the winner.

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Public 20%

Judges 80%

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Beginners are classed as someone who has been in business / making cakes for less than 12 months.

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To enter the Beginners Sugar Art of the year please visit www.dlicious-magazine.co.uk/sugarartoftheyear

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SUGAR ART OF THE YEAR - SPONSORED BY EMMA JAYNE CAKE DESIGN

One of our two competition categories, the Sugar Art of the year will look at which piece of sugar art by a professional artist has wowed us the most in the past 12 months.

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The judging panel will decide the finalists and then the panel and the public will vote for the winner.

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Public 20%

Judges 80%

 

​​To enter the Beginners Sugar Art of the year please visit www.dlicious-magazine.co.uk/sugarartoftheyear

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HALL OF FAME

This special award will recognise one individual who has made outstanding contributions and had an indelible impact on the sugar world throughout their career.

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If you have any queries regarding the awards please email: info@TheDMAs.co.uk or editor@dlicious-magazine.co.uk.

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